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We are the only company in our industry that is exclusively focused on optimal brain health and wellness. Every product we have or will create will have a vital impact on the health and function of our brain. We believe in a brain first lifestyle based on the understanding that a strong, healthy brain is an absolute must! Without a strong brain, our body is useless.

Julian E. Bailes M.D of Brain Armor


Julian E. Bailes, M.D.

Dr. Bailes, is the Chairman of the Department of Neurosurgery at the NorthShore University HealthSystem and Co-Director of the NorthShore Neurological Institute.

Dr. Bailes has interests and expertise in the diagnosis and surgical management of several neurological diseases. Dr. Bailes is a recognized leader in the field of neurosurgery and the impact of brain injury on brain function. He has been involved in advancing the understanding of the clinical evidence of chronic traumatic encephalopathy (CTE), a progressive degenerative disease found in some individuals who have been subjected to multiple concussions and other forms of head injury.

Bryce Wylde

Bryce graduated with a B.Sc. Hons. (BioPsyc) from York University in Toronto. He went on to pursue a career in complementary alternative medicine and nutrition. He graduated with a Diploma in Homeopathic Medicine and Health Sciences (DHMHS) from the Ontario College of Homeopathic Medicine. Known as one of Canada’s leading alternative health experts, Bryce Wylde is a highly knowledgeable and respected natural healthcare practitioner whose specialty is homeopathy, clinical nutrition, supplementation, and botanical medicine and whose focus is routed within functional medicine.

In a clinical setting, he blends the latest in human biological and genomic screening, science and technology, and uses new, traditional, and ancient remedies. Along with a team of allied health professionals he works closely with his patients, informed by the genetic make-up of that patient in order to customize care, lifestyle and functional therapeutic interventions for health promotion, disease prevention and longevity.

Bryce Wylde of Brain Armor


Brain Armor North Shore University
A collaboration with the NorthShore Neurological Institute means that Brain Armor can set a new standard for brain health research and the development of science-based products.

NorthShore University HealthSystem (NorthShore) is a top ranked Teaching Hospital and integrated healthcare delivery system that includes 4 hospitals, a 900-physician multispecialty group practice, and NorthShore Medical Group that can be found in over 100 office locations. NorthShore also supports the NorthShore Research Institute, NorthShore Foundation, and NorthShore Home & Hospice Services. Brain Armor is proud to support a research collaboration partnership with NorthShore.

Brain Armor’s mission is to improve cognitive health, wellbeing, and performance at every stage of life and on every field of play. Our products are clinically proven dietary supplements formulated with brain nourishing vital nutrients, designed to support brain health and function. A collaboration with NorthShore means that Brain Armor can set a new standard for brain health research and the development of science-based products.

“Our partnership will allow Brain Armor to lead the way in the development of scientifically validated supplements, targeting holistic brain health” says Alan Jones, Chief Scientific Officer for Trident Brands Inc. Brain Armor and NorthShore have already begun their collaboration with a pre-clinical trial that will advance nutrition science by investigating Brain Armor formulas and how they affect traumatic brain injury in an animal model. “We are enthusiastic about this collaboration, as well as continuing our laboratory’s experimental work on brain injury, cellular mechanisms, and protection”, said Julian Bailes, MD, Chairman of the Department of Neurosurgery at NorthShore and co-director of the NorthShore Neurological Institute.

Learn How This Memory
Champion Trains His Brain

Nelson Dellis, 4-time USA Memory Champion and adventure sport athlete, shares what a typical day looks like for this athlete. See the video below or learn more @ lifesDHA.com.
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“Brain health and development in children and young adults is an important issue, particularly in youth sports” said Mark Cluett, COO, Trident Brands Incorporated, the parent company of Brain Armor Inc. “We look forward to supporting Pop Warner Little Scholars and working together to educate kids, parents, and coaches on the proven connection between nutrition and cognitive health”.
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